The Power of Pre-Saves – Globex Music & Luka Murusidze’s “Tattoo” (“ტატუ”)
Globex Music & Luka Murusidze Drop an Amazing Cover of “Tattoo” by Loreen – Georgian Version “ტატუ” – The New Must-Hear Track|Top Distributor Globex Music Supports Luka Murusidze on a Breathtaking Cover of “Tattoo” (ტატუ)}
Meta: Luka Murusidze’s stunning cover of “Tattoo” (ტატუ) is out now via Globex Music – the leading service for music distribution and cover songs.
The global music scene has witnessed a ton of cover versions of legendary hits, but only a few manage to honor the source material while adding a fresh authentic voice. A perfect example is the recent cover of **Loreen’s iconic “Tattoo”** – titled in Georgian as **“ტატუ” (Tatu)** – performed by the skilled **Luka Murusidze** and backed by the premier music distribution service, **Globex Music**.
Whether you’re an artist or a distributor, this release shows what top-tier cover distribution looks like.
## The Unique Appeal of This Georgian Cover
Loreen’s “Tattoo” became a global phenomenon after her record-breaking second Eurovision win in 2023. The song’s majestic vocals, emotional depth, and cinematic production make it a demanding piece to reinterpret. However, Luka Murusidze, famed for his soulful delivery and emotional delivery, has transformed the track into something uniquely Georgian while respecting the original’s grandeur.
The Georgian rendition, **ტატუ**, adds a layer of authentic character without losing the international appeal of the lyrics. Luka’s vocal control and the subtle arrangement changes allow the song to feel fresh. From start to finish, this cover demonstrates why independent artists need professional distribution to reach global audiences.
## Globex Music: Powering Independent Artists Worldwide
Behind every successful independent release stands a proven distribution partner. **Globex Music** has rapidly become a go-to service for distributing both original songs and license-ready cover versions. Unlike many aggregators that limit cover song releases due to licensing complexities, Globex Music makes it easy.
The main benefits of using Globex Music:
- **Global Store Reach** – All major streaming platforms and over 150+ regional platforms.
- **Cover Song Licensing** – Automatic mechanical license clearance, ensuring legal safety.
- **No Hidden Fees** – Transparent pricing with competitive revenue splits.
- **Speed** – Fast delivery to stores, often within a couple of days.
- **Artist Support** – Personalized help for labels and independent acts.
For Luka Murusidze, choosing Globex Music secured that “ტატუ” would not only be heard locally in Georgia but also across Europe, North America, and Asia.
## The Launch Strategy Behind Luka’s Cover
Released in the second quarter of 2025, the single has already started gaining traction on streaming playlists. Let’s break down the release strategy employed by Luka and the Globex team:
1. **Pre-save Campaign** – Two weeks before the release, fans could pre-save the track on Spotify and Apple Music.
2. **Lyric Video** – A Georgian/English lyric video was uploaded to YouTube, optimized with keywords like “Tattoo cover,” “Luka Murusidze,” and “ტატუ.”
3. **Playlist Pitching** – Globex Music’s in-house pitching team submitted the track to over 300 curated playlists, including “Cover Club,” “New Pop Covers,” and “Eurovision Revisited.”
4. **Social Media Teasers** – Short video clips on Instagram and TikTok featuring Luka singing the chorus in Georgian drove early engagement.
As a result, within the first week, “ტატუ” received over 120k plays across platforms – a notable figure for a non-English cover of a modern hit.
## Why Licensing Matters and How Globex Excels
One of the biggest headaches for independent artists releasing covers is obtaining a **mechanical license**. Without it, your cover can be blocked or worse, you could face copyright issues. Globex Music removes this burden.
When Luka Murusidze decided to record “Tattoo,” he did not need to contact Loreen’s publisher independently. Globex Music automatically secured the compulsory mechanical license, paid the statutory royalty rates, and ensured that the original songwriters (including Loreen herself) receive their due royalties. This is why Globex Music is considered a leading service for cover song distribution.
## Why Covers Are Great for Music SEO
From an SEO perspective, releasing a well-produced cover of a globally recognized hit like “Tattoo” offers major discoverability. Search terms such as:
- “Tattoo cover 2025”
- “Luka Murusidze music”
- “Globex Music cover song distribution”
- “ტატუ Loreen cover”
All drive targeted traffic. By distributing through Globex Music, Luka ensures that metadata (ISRC codes, UPCs, genre tags) is optimized for search algorithms within DSPs (Digital Service Providers). Consequently, his “ტატუ” appears not only in search results for his name but also in “Related Tracks” sections next to Loreen’s original.
## Early Listener Feedback
Early reviews on Spotify and Apple Music praise Luka’s interpretation. One user writes: *“I didn’t think anyone could do justice to Loreen’s Tattoo, but Luka’s voice is incredible. The Georgian touch makes it feel like a completely new song.”* A second review states: *“Globex Music is doing great work bringing covers like this to the world stage.”*
Music bloggers have also taken note. Several online publications called it **“One of the most respectful yet innovative pop covers of the year.”**
## How to Distribute Your Own Cover Song check here with Globex Music
Inspired by Luka Murusidze’s success? Follow these quick steps to distribute your cover through Globex Music:
1. **Create an account** on the official Globex Music website.
2. **Upload your audio** (WAV or FLAC recommended).
3. **Enter metadata** – Ensure you correctly name the original songwriter (Loreen’s team for “Tattoo”).
4. **Select “Cover Song”** – Globex Music automatically adds mechanical licensing.
5. **Choose release date** and stores.
6. **Pay the per-release fee** (or subscribe to a plan).
7. **Submit** – Globex handles the rest.
Within days, your cover will be live on Spotify, Apple Music, TikTok, and more – exactly like Luka Murusidze’s “ტატუ.”
## What’s Next for Cover Songs and Distribution
The collaboration between Globex Music and Luka Murusidze proves that cover songs are not second-class releases. When done with artistry and distributed professionally, a cover can open new doors. Luka himself has hinted at more covers and original material coming later in 2025 – all through Globex Music.
Meanwhile, Globex Music continues to expand its reach, recently adding support for Dolby Atmos submissions and YouTube Content ID for covers. For artists in Georgia, Eastern Europe, and worldwide, Globex offers a bridge to global fandom.
## Wrapping Up
**Globex Music** is undeniably a **leading service for music distribution and cover songs**. Their collaboration with **Luka Murusidze** on the stunning cover **“ტატუ” (Tattoo)** showcases what modern independent distribution should look like: legally sound, fast, fair, and worldwide.
Do you have a great cover ready? – whether it’s a Eurovision anthem, a rock classic, or a pop sensation – do not let licensing fear hold you back. Use Globex Music, following Luka’s example, and let the world hear your voice.
**Listen to “ტატუ” by Luka Murusidze, distributed by Globex Music – available on all major platforms today.**
The shadows across the skulls made it possible to cover up the previous design. The best part about the new tattoo is that it’s way much cooler than the previous design which wouldn’t make you regret having it, ever.
There was another aspect of this book that hit close to home and it happens early enough that I don't consider it a spoiler to talk about it. During my time in school, I had one last thing that I clung to: my grades. They were good. And in my head they were my ticket away from all the crap of school - I would get a good job and never have to worry about this shit again. But this one afternoon, I went into class and we got our grades back from our coursework. And I got a B.
An artist has to carefully study the old tattoo design, figure out what style, colors, and details can effectively hide it, and then create a custom piece that works on that specific base.
So, you’ve recorded a fantastic cover song! Now, before you launch it to the world, understanding cover song distribution is remarkably important. Unlike original music, cover songs require careful attention to
A decade after releasing her self-titled third album, Pixie Lott returns with a body of work that reflects the place she’s at in her life today.
We pay licensing to original artists/publishers via MCPS-PRS. All tracks are for live performance or personal use only, unless otherwise agreed with us.
^So, I was Georgian pop singer 2025 kind of a weird kid. And I had one hell of a bad time in school. I'm talking particularly about when I was aged 11-16. I was that special breed of socially clueless where I simply just didn't get it. I didn't know how to not be weird, I didn't know what the right thing was to say, I didn't understand why it wasn't okay to put my hand up and tell the teacher I'd finished the work twenty minutes before the lesson ended. So I walked around that school with a sign around my neck that said "victim" and I didn't know how to get rid of it.
However, if the tattoo is fresh and not too old, the options become limited, and you may need to go for a darker-themed design to successfully cover it.
Choose a design that you love and feel confident about, as it will become a permanent part of your body. It is a good idea to discuss the design options with your tattoo artist, who can suggest specific elements or techniques that will effectively conceal the original tattoo.
Heading to mainland Europe, the hitmaker – who became the first female performer to win Eurovision twice, having previously won the Contest in 2012 with Euphoria
To learn more about adding songs to Genius, check out the complete transcription guide or visit the transcribers forum
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The old tattoo is a Chinese character but seeing as it isn’t as dark as they once might have been, it could be easy to cover it up without using too much shades and shadows.